Privacy policy

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This Privacy Policy provides a better understanding of the data protection principles applied by Hug Research Labs. Please review it before providing your personal information.

Hug Research Lab S.r.l., an Italian company with registered office in Savona (SV), 17100, Via Alfonso Mistrangelo no. 7/4 (also just “Hug Research Lab”) is responsible for the data processing of the website

This Privacy Policy may be updated at any time by Hug Research Labs.

Please note that by using the website, you authorize Hug Research Labs to collect, record, organize, store, use and/or transfer your personal information in accordance with this Privacy Policy.


We collect your personal data when:

  • Create an account on our website;
  • Make a purchase or reservation on our website;
  • you subscribe to our Newsletter;
  • Participate in special operations, particularly in contests and sweepstakes, product testing, customer surveys or market research;
  • share content on social networks such as Instagram, Facebook, Pinterest or Twitter using the hashtag #HugResearchLabs or other hashtags we suggest;


Hug Research Labs considers all information that can identify you directly or indirectly to be personal data. Mainly the following types of personal data are susceptible to collection:

  • data pertaining to your identity, specifically your first name(s), last name(s), address, telephone number, e-mail address, user name and password, your date of birth, or your age;
  • data inherent in monitoring the business relationship, specifically your order number, your Internet activity, your purchase history, your requests or correspondence with our Customer Service Department, your preferences and interests, or information related to one of our loyalty programs;
  • content data (photos, videos, comments, etc.);
  • data pertaining to your accounts on different social networks (username, caption information, location, etc.), uploads, and posts if you post content or use the hashtag #HugResearchLabs or other hashtags we propose on some social networks;
  • other data that you provide as part of a request to one of our services or that we may have received from external service providers.


Hug Research Labs collects your personal information for all or part of the following purposes:

  • Web site management and service quality improvement. This processing is necessary for the purposes of the legitimate interest mentioned above;
  • Management of your orders (orders, shipments, invoices, after-sales service, etc.). These treatments are necessary for the proper performance of a contract to which you are a party;
  • Customer relationship management (CRM), in particular to help us get to know you better and to provide you with personalized offers on our products and services (in particular through e-mail, through SMS, on social networks or through other services and by allowing you to view targeted advertising inserts on websites and social networks), to manage your membership in our loyalty program and let you take advantage of accumulated benefits, to analyze and anticipate the market in order to adapt our products and services to you and best meet your needs. For this purpose, Hug Research Labs may perform profiling operations based on your habits, preferences and purchasing behavior, analyze your browsing and requests on the site, or perform other actions to better define the Hug Research Labs database. For example, we might import from Facebook a list bearing encrypted data (email or phone numbers) to identify users who already have an interaction with our brands and/or might be interested in our products and services to possibly offer them personalized advertisements on social networks. Creating an account allows us to personalize your experience as a customer, but please note that you can still place orders on our site without registering. These treatments are carried out with your explicit consent and/or necessary for the purposes of the above-mentioned legitimate interests;
  • Allocation of an advertisement of a particular business operation for the implementation of affiliate campaigns. This processing is necessary for the purposes of the legitimate interests mentioned above;
  • Social interaction. This processing is carried out with your explicit consent;
  • Eventually, prevention and detection of fraud, prevention, management and monitoring of defaults, noted infractions and litigation. The fraud detection solutions we use could be fully automated or involve human intervention.
  • Handling of your requests (examples, advice, participation in a promotional activity, complaints, right of access, corrections, opposition and removal, etc.). This processing is carried out with your consent or necessary for the purposes of the above-mentioned legitimate interests;
  • For all other purposes stipulated in current regulations and/or if there is a need to contact you.
  • Request your prior unambiguous and explicit consent to transmit your personal data to qualified third parties. Hug Research Labs never shares your personal information with other companies for the purpose of commercial prospecting. Personal data may equally be transmitted to service providers, chosen for their competence and reliability, who act on behalf of and according to Hug Research Labs’ instructions, in particular to offer you services (order processing and fulfillment, secure payments, customer relationship management, maintenance and technical development of operations, ratings and reviews, analytics, prevention of spam attempts, management of digital and affiliate campaigns, etc.). Hug Research Labs authorizes these service providers to use your personal information only when it is necessary to render services to you on its behalf or to comply with legal requirements. Hug Research Labs, in any case, is committed to conducting ongoing checks on the proper and permanent protection of your personal data, making sure that these third parties are companies that have joined the EU-U.S. Privacy Shield and registered as such with the U.S. administration.
  • Enter into personal data transfer agreements that comply at a minimum with the model contractual clauses adopted by the European Commission.
  • Comply with internal business rules (BCRs) approved by the relevant authorities.

Finally, Hug Research Labs may be brought to transmit your personal data to the appropriate authorities, should this be required by law or in investigation and in accordance with applicable regulations.


Hug Research Labs implements appropriate technical and organizational measures, with regard to the nature of the data and the risks involved in its processing, in order to preserve the security and confidentiality of your personal data and, in particular, to prevent it from being misrepresented, damaged, or from being accessed by unauthorized third parties.

These measures may include practices such as limited access to the data by service personnel authorized to access it because of their duties, contractual safeguards in the case of using an external service provider, privacy impact analyses, regular audits of our procedures inherent to privacy compliance, and/or physical and/or logistical security measures (secure access, authentication procedures, backup copies, anti-virus software, firewalls, etc.).


Hug Research Labs does not knowingly collect or process personal information about minors. In the event that Hug Research Labs becomes aware of the collection of personal data of minors without prior authorization from the party holding parental responsibility, Hug Research Labs will take all appropriate measures in order to delete such personal data from its own servers and/or those of its external service providers.


You can choose to use hashtags suggested by Hug Research Labs to tag your content on social networks such as Instagram, Facebook, Pinterest or Twitter. By using these hashtags, you acknowledge and allow that your content may appear on our site and be used to link back to our products or services.

Please note that the information you make public on social networks can be accessed, used, and saved by others around the world, and particularly in countries without regulations that can ensure adequate protection of your personal information, such as those established in your country of residence.

We would also like to remind you that when you post content using one of the hashtags proposed by Hug Research Labs, your use of social networks is subject only by the general terms and conditions of those social networks. We therefore urge you to take a look at it and refer to it regularly.

Should you wish any of your content to no longer appear on our site, please delete it from the social network itself, or remove the hashtag used.


Hug Research Labs ensures that the retention of your personal information does not exceed the duration necessary for the purposes mentioned in this privacy policy or as required by applicable laws.

In general:

  • Customer/prospect data will be retained for three years from the date of entry or last contact or the end of the business relationship, unless you exercise your rights of deletion and/or opposition. At the end of this three-year period, there is a possibility that Hug Research Labs will resume contact with you in order to find out if you wish to continue receiving commercial communications. In the absence of a positive and explicit response from you, personal data about you will be deleted or archived in accordance with current regulations.
  • Bank details are deleted once the transaction is completed, or retained for evidence purposes in accordance with applicable regulations. With your explicit consent, this data may be kept until the credit card expires. Your CVV number is never retained.
  • Data pertaining to identity documents could be kept for a period of one year, should you decide to exercise your rights.
  • Data that enable proof of a right or contract, or that are kept in accordance with a legal obligation, are stored in accordance with current regulations.
  • Information inherent in listening to and recording telephone conversations for the purpose of improving the quality of Customer Service shall be retained for the duration necessary for that purpose up to a maximum of six months.


If you provide us with your e-mail address, phone number, and/or address, you may receive periodic letters, calls, or messages from us regarding our products, services, or upcoming events. You may unsubscribe from our mailing lists at any time by contacting us at the address below or by clicking on the appropriate link you will find at the bottom of each of our e-mails. You can equally change your preferences on your personal profile at any time. If you do not wish to be subject to profiling by telephone, we remind you that, in application of Presidential Decree no. 178 of 2010, you can register for free with the Public Register of Oppositions.

In accordance with applicable law, all data subjects have the right to access, rectification, erasure and portability of information about them, as well as the right to object to and restrict data processing. You can, in addition, revoke your consent to the processing of personal data at any time. In order to exercise the above rights, you must send us a special request signed by you, proving your identity:

  • By e-mail by writing to

You will be duly informed of the measures taken as a result of your request in the best possible time and, in any case, within a period of one month from the date of its receipt. However, Hug Research Labs reserves the right not to act on manifestly unfounded and/or excessive requests.

In accordance with the applicable regulations, you may file a complaint with the competent supervisory authority for privacy protection or file a judicial appeal in case of abuse in the processing of your data.

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